Jen Loomis

Senior Consultant | Opinion Dynamics

Dr. Jen Loomis is a social scientist with a background in environmental sociology, social inequality, and qualitative methodology. She is a Senior Consultant at Opinion Dynamics where she provides insights into the role of human behavior in energy consumption. Her qualitative interviewing skills uncover the “why” behind the “what” and reveal the experiences of individuals as they balance various considerations in decision-making. Her work also goes above the individual level, examining the role of local governments in advancing clean energy and documenting efforts to achieve net zero energy at a community level. Her research spans the residential, commercial, multifamily, and government sectors.

She contributed to the Better Buildings Neighborhood Program Comprehensive Evaluation for Lawrence Berkeley National Laboratory where she put a spotlight on key program strategies. She also supported an evaluation of the City of Portland’s commercial benchmarking policy. She currently investigates clean energy technology transfer from the National Labs to the US economy and marketing messaging tactics to communicate time-varying rate plans to consumers. She received her Ph.D. from Portland State University, and M.A. and B.A. from Colorado State University.