Aaron’s background is building businesses that transform industries and in 2016, he launched Blokable. Aaron has founded and led businesses and product teams, notably spearheading Amazon’s first two physical retail businesses, Amazon Go and Amazon Books. At Amazon, Aaron saw first-hand the opportunity to apply advanced technology, supply chain and logistics to enable innovative and integrated business models in the built environment. Prior to his time at Amazon, Aaron, among other projects, co-founded Mylio, a software startup that protected and organized large libraries of personal photographs and memories. Mylio has raised over $55M from technology industry leaders including Bill Gates, Michael Dell, Marc Benioff and others. He also co-founded Industrial Color, a global leader in digital media Software as a Service, where he built a world-class team and digital media infrastructure that serviced customers like NBC, Warner Bros, Victoria’s Secret, Sony Pictures, Gap/Old Navy, CBS and Publicis.