Poppy Storm has more than 15 years of experience in the energy efficiency and decarbonization field, with a focus on market transformation in the building sector. Poppy uses a whole system approach and design thinking to identify the analysis and strategies required to align policy mechanisms with key levers for energy and GHG reduction at scale. She has an interdisciplinary background in heat pump technology research, survey research, energy code development and evaluation, commercial and residential building stock studies, decarbonization potential assessments, energy use intensity (EUI) target setting, benchmarking, and strategic planning.