Jenny McMinn

Managing Director | Urban Equation

As Managing Director of Urban Equation, Jenny leads the Real Estate and Sustainability consulting practice. Prior to joining Urban Equation, for nearly a decade at Halsall Associates (now WSP), Jenny led design teams, municipalities and building owners in the creation of award winning high performance green building and community design projects. With her experience in sustainable architecture, performance management and business modeling, she has led teams with multidisciplinary stakeholders and consultants on a range of cutting edge green projects including those targeting One Planet Living, Living Building Challenge, The WELL standard and LEED Platinum. Jenny’s leadership in Sustainable Design was recognized in 2014 through her nomination to the City of Toronto’s Design Review Panel. Prior to working in sustainability full-time, Jenny worked with internationally renowned London, England-based architectural firm – Foster + Partners. Jenny has a Bachelor of Architecture and a Bachelor of Environmental Studies – both from the University of Waterloo.