This report from the Environmental and Energy Study Institute focuses on equitable beneficial electrification as a pathway for rural electric cooperatives to decarbonize their power grid. Particularly, this report examines how Midwest rural co-ops incentivize members to switch from fossil fuel–powered end-use equipment to electric end-use equipment. About 5 million homes in the rural Midwest—mostly served by co-ops—power their space-heating and water-heating equipment predominately with propane.